Re:Skim reading is the new normal. The effect on society is ...
by readcarefully on Sunday August 26, 2018 @11:00AM
(#17846197)
Technical writing must be this way.
However using poetic language in writing that's trying to communicate scientific understanding to everyone, I find, is useful and appropriate. Look at Carl Sagan's popular writings, or some of Asimov's more science related works for good examples.
Not getting to the point, or giving relevant context and precursor ideas, while dwelling on unrelated subjects = fluff.
I like my non-fiction the way I like science articles: starting with a summary, and diving into all necessary details later.