I am pretty sure there's no consumer plan that doesn't have bandwidth cap in the US. And even if there wasn't caps, there are physical limits of the channels. So, does it mean no plan can be called "unlimited" at all?

> I think you are not even allowed to say e.g. "the best pizza" in advertising

That is silly. Ads are not peer-reviewed science article. Everybody knows that. Looks like a bunch of governmental busybodies in search of a "problem" they could "fix".