It's capitalism vs humanism. I'm not really sure why people prefer the former when the latter is an option. (I'm guessing it's knee-jerk from when it's not)

I say humanism because protecting (vulnerable) people from scams in advertising has nothing to do with socialism, and everything to do with people just being excellent to each other and helping one another.

Forces of capitalism have no compassion. It's quite a mechanical system, you can't expect that to produce a system with a consistent and sufficient amount of decency, without it tearing off a limb every once in a while.