It shows. I pointed my new HA at our Unifi controller and suddenly a huge number of attributes were available on each wifi connected device.

I don't care who pays for it but Ubiquiti are not daft: Amazon, Apple, Google etc have all got their feet under the table with their hardware "assistants". UBNT can't compete directly with that but they sponsor Home Assistant. Your salary plus a few other bits and pieces is not much cash in the grand scheme of things but the value gained is close to priceless (I would suggest).

Oh and did I say thanks for your work? Absolutely bloody awesome.