That might as well read as "you can't provide cloud computing" since you can't know what someone is going to execute on their server before they execute it!
Comparing arbitrary code execution times on this platform versus another could easily be called 'benchmarking'.
It's just so strange to sell a general purpose processor but then prohibit certain types of code depending on the state of mind of the developer. The same block of code could be permitted or prohibited based on the intent. It's nuts and a legal morass that is hard to imagine any lawyer proposing as a good idea.
Etc etc. This is a legal mess and a strong attack on freedom.
As a service provider, you will need to inform your existing users about this restriction and put the restriction in your user agreement for new users. After that you can relax, if any of your users publish benchmarks, you'll have to warn the user and then take the benchmarks out. You don't have to actively search for violations, but if you notice one on your own, or you get notified (for example via email), you'll need to take it down.
If we're not allowed to share the results of benchmarks and comparisons, the only action that comes to my mind is:
1) Never buy Intel again, if presented with a viable choice!
2) Prepare and share ready-made benchmarking live USBs/utilities, so people can see the horrors Intel has caused them without violating the license.
3) Dump benchmarking results online from countries, where the Delaware courts mentioned in the article has no jurisdiction upon.
4) Get every copy of this microcode license prepared for different countries, sue the license in each of them, and have Intel struggle with it.
I don't really speak legalese, but does permit include having to then make all of your own users agree not to to avoid a penalty?
As mentioned in the other comment thread though, I imagine the reality of this clause is to prevent media outlets (such as Phoronix who would traditionally do exactly this kind of benchmarking) from downloading the microcode and publishing numbers directly.