Re:Really? Windows Phone 7 Commercials
by potatolicious on Tuesday October 12, 2010 @12:37AM
(#1782328)
All 3 of the above examples are (for the most part) commodity products being sold by existing market leaders.
Which is to say, everyone already knows about Nikes, Kellogs, and Wonderbra - raising the brand awareness to a level that transcends the commodity nature of the product (not just "a pair of runners") is the task at hand.
It may not be the best marketing position for a product playing catchup, where public awareness is very poor, and the whole "mobile OS" product is not at all commoditized at this point (though Android is trying, I suppose).
Which is to say, everyone already knows about Nikes, Kellogs, and Wonderbra - raising the brand awareness to a level that transcends the commodity nature of the product (not just "a pair of runners") is the task at hand.
It may not be the best marketing position for a product playing catchup, where public awareness is very poor, and the whole "mobile OS" product is not at all commoditized at this point (though Android is trying, I suppose).