I like to mess with my team at work every now and then. I use them as my own personal market research as they are from a host of different backgrounds (mech engineers, business administration, accountants, legal).

I showed them the advertisements and they all enjoyed it and thought it was clever and amusing. The consensus was even though they didn't find out anything about the phone, they all really want to find out. So for a study population of n=7, the advertisement 'worked'.