What really gets me is that words like 'unlimited' have a pretty unambiguous meaning. Is there any limit? Then it's not unlimited.

You can download as much data as you want over the 32 kb/s connection we provide you :)

I have 1Gbps (125MB) unlimited. I've never had any throttle. And down service is like max. 5 hours per year. Sometime I just put 100GB worth of torrents in queue, go eat lunch in kitchen and comeback and they are all finished. Welcome To Romania where unlimited is the norm here. Oh, and costs ~$15/month

But when you're not throttled at the start of the month and you are after reaching a certain amount of data usage (dare I say, a limit) then it is not unlimited.

I suppose someone could argue that you're always 'throttled', by network congestion if nothing else, and all they're doing is changing the throttle.

Exactly - big difference between and quantifiable and unquantifiable claims.

So do words like "best". Is there anything better than it? Then it's not the best.

> In the US some phrases like Best are considered devoid of meaning.

What. Do you still have warranty on that language, because it appears to be broken.