I think Verizon and other carriers should simply be required to advertise the lowest guaranteed speed, right next to the word Unlimited, in equal size font. None of this hiding it in the microscopic print nonsense; if it's only unlimited at 200 Kbps, then that has to be the big number. The plan is actually quite sensible if it's marketed correctly (unlimited base speed, with burstable higher speeds as the network allows within reason) but the current marketing is just entirely deceptive.