back in the 90s some costs could not be made cheaper without advancing technology in computers and at the time it happened slow enough for people to not realize what the end outcome would be and fast enough to be ruinous for people that didn’t rent their gear. I think that in the video business it is best to rent if you work with high end production. And it is better to be more like a general contractor than a manager who hires contract laborers instead of trying to run a payroll.