> Instead Apple focused, got its shit together, and did something important.
Don't forget that Apple would never have got there without making a deal with Microsoft for cash in exchange
for support for MS Office on Mac for 5 years. Also Microsoft got a bargain, since for $150M they were able to point to a competitor in the face of accusations of being a monopoly.
Hard to think now that Apple came so close to complete and utter failure that $150M was enough to get them back on track. By launching new Macs they were able to generate enough cash to eventually get them into the iPod, iPhone etc. which turned their fortunes around completely.
Don't forget that Apple would never have got there without making a deal with Microsoft for cash in exchange for support for MS Office on Mac for 5 years. Also Microsoft got a bargain, since for $150M they were able to point to a competitor in the face of accusations of being a monopoly.
https://www.wired.com/2009/08/dayintech-0806/
https://www.cnbc.com/2017/08/29/steve-jobs-and-bill-gates-wh...
Hard to think now that Apple came so close to complete and utter failure that $150M was enough to get them back on track. By launching new Macs they were able to generate enough cash to eventually get them into the iPod, iPhone etc. which turned their fortunes around completely.