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Ask HN: Trademark approach for global startup?

For those who run global businesses, how did you go about doing trademarks?

Submit in home country then madrid protocol or other? And did you do it yourself or hire a trademark attorney? In my case it's for a website and an app.

Thanks!

( 2 comments | 2 points | on HN )
Re:Ask HN: Trademark approach for global startup? by t2018001 on Tuesday August 21, 2018 @09:39AM (#17809410)
You are aiming big. Maybe too big?

Focus on * Good name * Good Domain * US Trademark

Re:Ask HN: Trademark approach for global startup? by kall1sto on Wednesday August 22, 2018 @05:00AM (#17817338)
The name + domain is already there, the question now is how and where the trademarks should be registered.