It gets useful once you have lots of repeating checklists. E.g. when you do QA for a client's website. You want to make sure that certain things are always checked (e.g. a website always needs to be tested with all different browsers). That way you fix a lot of low hanging fruits before the project is delivered.

Now you can write the list of things to check down in google drive. But now you have to always copy these lists around, and once you are working with multiple people, things get a bit complicated.

That's why we built the tool. We first used it internally to manage our different kind of recurring processes (like QA testing), and then later decided it might be useful for other people to.

Thanks again for your input :)