Cars do last way more than a video card as well, they have increased warranty period(in the EU video cards have 2y, cars usually 5-7y).
Cars tend to be purchased on leasing due to their higher cost and actual necessity. So saving 1k on a car usually doesn't transfer to 1k in cash.
From those people, it is easily justifyable to spend less on a car, a holiday or rent and instead having a nicer gaming rig. If you spend a lot of time playing games why not?
Modern technology is way cheaper than the previous/old status symbols.
I'm thinking about buying a car and one simple calculation is still what else i can do with that money.
And yes in munich, where i live right now, there are enough people with a car who could use public transport and don't us it.
The target group of a 1k graphics card is not someone who can barely afford the car he/she needs every day and would not be able to earn anything if the car breaks down...
'most people can't afford or justify'. Come one. People buy cars and other stuff. Someone working fulltime and buying a 1k cheaper car can already afford and justify a 1k graphics card.