> Keep pushing for free and open standards. Oppose lock-in and patent protection racket.
The commenter is looking for a list of specific, actionable steps they can take to make sure AV1 "wins". Unfortunately (as the author effectively acknowledges), there really aren't any.
My worry about seeing thinkpieces like this is that Mozilla hasn't been able to influence Apple through AOMedia β it's not accidental that Apple is still missing from the front page β and so is resorting to general-audience emotional appeals. I'd go so far as to say that "here's how the sky will fall" posts like this are harmful to their cause.
Apple are just being their usual lock-in jerks. Influencing them for anything positive is only possible under heavy pressure. In this case they were pressured, because various systems with video playback are not going to play along with HEVC racket schemes. I.e. for Apple's video services to be able to reach more users, they'll be forced to support AV1.
In more practical down to earth terms, what you or any other regular user can do is to ditch Apple products and avoid paying them any money. Vote with your wallet.
Poison Apple Fanpersons: forego the niceties of your iPhone, and support manufacturers who aren't in lockstep with the evil forces who want to use IP law to control all content and technology forever.
Who else? Itβs not like google never sued someone to control how android is set up (google as search engine).
I think that's actually pretty clear. Keep pushing for free and open standards. Oppose lock-in and patent protection racket.