Re:HUD Files Housing Discrimination Complaint Against Facebook
by alx_hghs on Sunday August 19, 2018 @08:55AM
(#17794098)
Sounds reminiscent of the separate but equal argument
Re:HUD Files Housing Discrimination Complaint Against Facebook
by rocqua on Sunday August 19, 2018 @09:05AM
(#17794133)
It seems rather easy to solve to me.
Are the adds structured to exclude certain groups from certain properties: Problem
Are the adds structured to engage each group as much as possible: No problem.
There might be some grey area where you decide not to market certain properties to certain groups, because you think they aren't interested rather then because you don't want them.
1) Create an ad targeting straight couples, and hide it from gay couples. 2) Create an ad targeting gay couples, and hide it from straight couples.
If you query for "is anyone running an ad hidden from gay couples", this would return "yes".
However, my hunch (hope?) is that the prosecution was clever enough to account for this, and are specifically finding ad campaigns which are "unbalanced" (eg; there is no ad targeting group X).