That may not be necessarily the case. Hyundai is having issues with producing an appropriate amount of battery packs[0] and it's not planning on delivering more than 2500 units to Norway in 2018. I don't think they're planning to sell more than 25k overall this year.

Sure the Model 3 is considerably less affordable, but it has scale[2].

[0] https://electrek.co/2018/05/31/hyundai-kona-ev-gets-norwegia...

[1] https://electrek.co/2018/05/08/hyundai-ioniq-electric-batter...

[2] https://www.bloomberg.com/graphics/2018-tesla-tracker/