The answers here will be subjective, but IMO Rust is useful for a much wider range of things than just 'super low level stuff'. I use it for anything from small command line tools to web backends if I have the option.

I appreciate it's approach to type safety and pattern matching, in fact, I find it pretty annoying to write code in a language that doesn't at least have sum types, pattern matching, and some kind of parametric/ad hoc polymorphism (Rust's traits feature).

Another nice thing about Rust is you can be pretty confident when writing multithreaded code. One of the slogans is 'fearless concurrency', and I think it lives up to that. I can write some little tool that does a bunch of things in parallel and know at compile time that I won't have any data races.

The tradeoff is that if you haven't written a lot of code in a lang with a similar type system, it can seem daunting.