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A comment on Elon Musk Confronts a Fateful Tweet and an ‘Excruciating’ Year. Parent comment

Re:Elon Musk Confronts a Fateful Tweet and an ‘Excruciating’... by rayiner on Friday August 17, 2018 @10:33AM (#17783064)
If marketing EVs as "cool" was "a huge part of the EV success," you'd see other car manufacturers trying to ride that wave by engaging in similar marketing efforts. But you see the opposite. Nissan, Toyota, Chevy, BMW, are all mainly focused on "cute and practical."

People here in suburban Maryland don't give a shit about high performance, "cool," cars. But they love RAV4s, and Nissan Rogues, and Honda CR-Vs. Each of those models sells more units every year than Tesla has sold in its entire history.

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Re:Elon Musk Confronts a Fateful Tweet and an ‘Excruciating’... by JoeAltmaier on Friday August 17, 2018 @10:58AM (#17783294)
...because its not so nerdy to own one, now. Because of marketing.

And of course old ICE designers are incapable of marketing their EVs as anything but cute. That's why they never could have made this market what it is, on their own?

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Re:Elon Musk Confronts a Fateful Tweet and an ‘Excruciating’... by rayiner on Friday August 17, 2018 @11:21AM (#17783483)
That's some crazy grasping at straws. It is ridiculous to say that Tesla marketing high-performance sports sedans somehow paved the way for cars like the Nissan Leaf, which are cute little EVs that look like EVs. It is even more ridiculous to say that Tesla somehow made the EV market "what it is" by marketing high-performance sports sedans, when the majority of the cars in the market are cute little EVs like the Leaf.

People don't give a shit about sports sedans. The Prius proved there was a market for a cute little car that was environmentally friendly, and that's what's driving most of the EV market right now. When someone releases a sub-$30k cross-over SUV (you know, the cars people actually buy), then you'll see EV sales really take off.

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Re:Elon Musk Confronts a Fateful Tweet and an ‘Excruciating’... by JoeAltmaier on Friday August 17, 2018 @11:42AM (#17783607)
Still I can't get over how, none of this took off until Tesla got in the news.

And the stats I read show the Tesla model S leading the Leaf?

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