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Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by cbhl on Wednesday August 15, 2018 @05:01PM (#17769744)
It wasn't clear from the home page that $24 is for "one meal that serves 3-4 people".

If it doesn't greatly increase the price of packaging for your product, you may want to experiment with showing pictures of (and sending) food in single-serving packages (so instead of sending five-six packets, you'd send 15-24 of them).

Another option is to go with a "Home Chef" style pitch -- basically saying "here's a dinner date night for two in a box".

Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by mitraraman on Wednesday August 15, 2018 @07:33PM (#17770658)
That's a good point! Our products are created as a single serving per packet, so when you purchase our pre-made packs we specify how many meals you can make out of that pack to help users out.