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Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by infinite8s on Wednesday August 15, 2018 @01:52PM (#17768126)
Haven't tried any food from buttermilk, but if their shelf life is any indication their food is much fresher than MTRs. MTR's packets are good for at least a year (and taste like it - they are passable in a pinch but definitely have that preservative taste to them). I think buttermilk is competing with freshly made or restaurant quality food.

Edit: was wrong about MTR using preservatives, but I've always found their food to have an off taste.

Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by neya on Wednesday August 15, 2018 @01:59PM (#17768228)
MTR doesn't use preservatives, the whole food is just sealed air-tight with extra oil covering the food to prevent it from rotting. It's a combination of package engineering and food engineering.
Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by cma on Wednesday August 15, 2018 @02:09PM (#17768314)
Re:Launch HN: The Buttermilk Company (YC S18) – Homemade In... by mitraraman on Wednesday August 15, 2018 @02:02PM (#17768251)
Yes, you're right! We are a fresher and healthier option than frozen meals, with a more authentic and varied selection.