I don't have to care for that by choosing services that don't vendor lock me in.

For example, i don't buy from itunes or google store if they restrict me to those marketplaces. But i do subscribe to netflix and hulu because they don't give a crap where i login from.

piracy isn't ownership either... even if i pirate shit, i have to provide a service akin to that netflix provides to be able to watch it on my tablet/tv/phone or on the road