There are many issues that are in similar spots. The go to strategy to deal with those has been to either:

(1) ignore it completely if it's not getting sufficient media coverage to cause outrage or (2) control the coverage by making it seem as if the public is divided, typically using various forms of poor (but effective) arguments, statistically invalid polling, and research that only gets published if it produces the desired result

I'd say this falls into the first category.