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Re:Why GE Digital Failed by PaulHoule on Monday August 13, 2018 @09:24AM (#17749837)
For me the television ads were a "bad smell", just as they were for IBM Watson.

Somebody should start an ETF which disinvests in B2B companies that run bullshit ads.

Re:Why GE Digital Failed by gwbas1c on Monday August 13, 2018 @09:52AM (#17750049)
After seeing a few of the ads, I went and looked at their HR website to see what kind of jobs they had open.

Their HR website was all flash, around the time when it was obvious to any competent engineer that flash was going the way the dodo. It also didn't work. (It was one of those websites where someone spent a lot of time concentrating on graphics but didn't really know how to get it to work.)

"Bad smell" was an understatement.

Re:Why GE Digital Failed by 394549 on Monday August 13, 2018 @02:58PM (#17752636)
> Their HR website was all flash, around the time when it was obvious to any competent engineer that flash was going the way the dodo

I wouldn't judge a company by its HR website. It's likely a relatively turn-key product that was chosen by a non-technical department and then neglected.

Re:Why GE Digital Failed by SlightRespect on Monday August 13, 2018 @09:28AM (#17749883)
Yeah, I never understood who those ads were aimed at. Buying a superbowl ad for a bunch of money to hit millions of consumers in hopes of a single CEO with buy authority watching the ad?
Re:Why GE Digital Failed by PaulHoule on Monday August 13, 2018 @01:09PM (#17751643)
For one thing it keeps the media sweet.

For all those years in which the Archer Daniels Midland corporation ran ads on Sunday morning political talk shows, ADM got to scam the government and consumers for billions thanks to subsidies they were able to get.

Re:Why GE Digital Failed by ralphc on Monday August 13, 2018 @08:36PM (#17754741)
My guess is they're for the thousands of people who could potentially invest in the company.
Re:Why GE Digital Failed by icedchai on Monday August 13, 2018 @09:32AM (#17749907)
Those GE ads were hysterical (are? I don't watch much TV anymore...)
Re:Why GE Digital Failed by kevin_thibedeau on Monday August 13, 2018 @02:13PM (#17752267)
Their current one plays the women in STEM fiddle in much the same way. It actually has some social merit if you disregard the reality of working for GE.