The Fall of Schlitz: How Milwaukee’s Famous Beer Became Infamous (2010)

Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by npongratz on Monday August 13, 2018 @09:14AM (#17749764)

As I understand it, G. Heileman sold the Old Style brand, but not the recipe. The original Old Style recipe is reputedly[0] brewed under the La Crosse Lager label, by City Brewery.

[0] I've read it in various reviews; confirmed with acquaintances who have sampled original Old Style, new Old Style, and La Crosse Lager; and got the "we can neither confirm nor deny" plus eye wink when I asked their brewer at a beer festival. And I'm just some guy on the internet, so all this is quite speculative.

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Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by oblib on Monday August 13, 2018 @11:22AM (#17750780)

I'll have to look into that. I really loved Old Style. It had a very distinctive flavor that I'd recognize in a sip.

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