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A comment on The Fall of Schlitz: How Milwaukee’s Famous Beer Became Infamous (2010).

Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by itronitron on Sunday August 12, 2018 @11:44PM (#17747893)
The contemporary Schlitz mistake for the big companies now seems to be the gradual transition of consumers from customers to product. It is hard for me to believe that Schlitz was ever a dominant brand so I am interested to see how many years the current batch of internet companies have left in them.
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Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by nerdponx on Monday August 13, 2018 @08:32AM (#17749537)
They've learned some lessons. Just look at what happened to Myspace, nobody wants to be that again.
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