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A comment on The Fall of Schlitz: How Milwaukee’s Famous Beer Became Infamous (2010).

Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by CyberDildonics on Sunday August 12, 2018 @09:06PM (#17747391)
This probably didn't help

https://www.youtube.com/watch?v=hCOSejS1SSY

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Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by biounit on Sunday August 12, 2018 @09:23PM (#17747443)
Schmidt's was the sportsman's beer. Different than Schlitz.
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Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by duxup on Sunday August 12, 2018 @11:21PM (#17747836)
Zima came out two years later...
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