For instance, I released recently (in my mind) a pretty nice and functional app for Android. Not getting much traction, but that's fine, I wasn't totally expecting that. Where my problem lies is that, a large part of the mobile market, those on iOS, don't get to have the app. As their storefront costs $100 yearly to publish to. On top of requiring a Mac to develop on (easily in the thousands of dollars).
I feel that the barriers of entry for developing (and publishing) applications and games should be lower, and rather instead of introducing these fees that won't do anything to people that have money and just want to release their broken asset store mashup onto a storefront. In my mind, the best solution would be better moderation and curation.
https://blogs.windows.com/buildingapps/2018/05/07/a-new-micr...
Valve need to up their game though. Their approach of 'anything goes' when it comes to allowing games on Steam is backfiring. They need to increase the fee to list from $100 to $2000. For legitimate devs that extra $1900 charge will more than pay for itself with the attention you will get launching a game into a de-cluttered store.