Re:Google AMP – A 70% drop in our conversion rate
by BareNakedCoder on Thursday August 09, 2018 @07:39AM
(#17723279)
"The Nature of the Firm" by Ronald Coase. He called it transaction costs. I ran across this while trying to grok one firm I worked at that managed thru over-governance, funding models, etc to maximize internal transaction costs to the point where it was easier to just hire external expensive consultants.
There's a certain "theory of the firm" that says corporations exist because they reduce the overhead cost of operating certain enterprises.
Things like this -- along with the also oft-seen need to hire consultants to tell some people in your company to do what other people in your company already know needs to be done -- make me wonder if the limits of that theory are well understood.