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Re:Google AMP – A 70% drop in our conversion rate by exelius on Wednesday August 08, 2018 @10:23PM (#17721269)
Management consultant here; this is literally what I do probably 50% of the time. Our buyer has a strategy they want to implement, so they hire us to help them sell it to their boss. Usually we improve them of course; but our buyers can generally handle this stuff on their own -- their bosses don't trust them, and want someone else on the hook.

Trusting subordinates who are incentivized to fudge the numbers is very difficult. Most people won't outright lie to their boss to get ahead, but they will make a bad business proposition look good to the point they genuinely believe it themselves. Leadership is hard.

Re:Google AMP – A 70% drop in our conversion rate by hvidgaard on Thursday August 09, 2018 @02:55AM (#17722119)
I'm sure some of it can be contributed to the management itself. If you hire and trust people, and then fail, you failed when hiring and trusting them. If you use a consultant, it's very easy to shift the blame without taking any yourself.

That is mostly a problem if the people above the management are the same. For a sane company with good leadership, failures are a learning experience that makes you better.