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A comment on Google AMP – A 70% drop in our conversion rate. Parent comment

Re:Google AMP – A 70% drop in our conversion rate by makmanalp on Wednesday August 08, 2018 @01:59PM (#17717961)
> Question: If what makes AMP fast is the restrictions on size, JS, and CSS, and you know this and want to conform to this, why do you need to use AMP? Why not just develop your site like this anyways?

I think aside from the icon and the special treatment mentioned above, don't AMP pages get served directly from google and get preloaded on the search results page? So that's the other benefit, I guess. Whether a few less milliseconds from preloading on an already fast page really buys anything is another question.

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Re:Google AMP – A 70% drop in our conversion rate by 52-6F-62 on Wednesday August 08, 2018 @05:17PM (#17719568)
> Whether a few less milliseconds from preloading on an already fast page really buys anything is another question.

On the technical side, it hardly matters. If the sales and marketing teams have bitten, they sell to management, and tech is informed they will be implementing it.

That's often how these things go, anyway.

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Re:Google AMP – A 70% drop in our conversion rate by ebikelaw on Wednesday August 08, 2018 @02:20PM (#17718132)
AMP can be served by anybody and browsers will preload likely destinations regardless of AMP or not.
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