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Re:Snap’s Drop in Active Users Could Signal a Social Media Peak by danmaz74 on Wednesday August 08, 2018 @08:41AM (#17715389)
> But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics

Having metrics is important, but thinking that metrics - any set of metrics - capture the whole of reality is delusional. And anyway, in the end you can always quantify your ROI in terms of money.

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