Re:Snap’s Drop in Active Users Could Signal a Social Media Peak
by majormajor on Wednesday August 08, 2018 @01:34AM
(#17713430)
> But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics. Snapchat and the like have thrown enormous money at understanding humans and have the best people in their fields to get this right.
Not everyone can, but great products often have a bit of genius or perfect timing in their creation. Snapchat - disappearing picture messages! - wouldn't have been arrived at by analytics alone.
Quantifiable metrics can amplify good instincts, but it can't replace them, and most of Facebook post-newsfeed, or Snapchat post-stories, has been just the metrics-driven iteration part.
Not everyone can, but great products often have a bit of genius or perfect timing in their creation. Snapchat - disappearing picture messages! - wouldn't have been arrived at by analytics alone.
Quantifiable metrics can amplify good instincts, but it can't replace them, and most of Facebook post-newsfeed, or Snapchat post-stories, has been just the metrics-driven iteration part.