There is a moral imperative for private organizations to protect open expression in fashion appropriate to their position the national and world media "sphere" (Google suppressing a search is distinct from Apple not selling a tune is distinct from Youtube not hosting a video). None of them are identical to a government so none of them have imperatives identical to a government.
It's worth noting also that Facebook and others are transnational entities - hate speech is not protected speech in Europe, for example.
I didnt claim they were identical and I have in fact already given an example elsewhere in this thread for where they are different. If you want to argue for a particular difference in this case, do so. But just pointing out that I haven't fully anticipated and defeated to all possible counterarguments in a single 100-word HN comment is not constructive.
The various media platforms have, however, strongly interfered with his ability to profit from his lies, slander and malice and appropriately so. One can hope that a despicable thug like Jones winds-up in with his commercial empire collapsing and in state of destitution but unfortunately, he will mostly likely just slow shrink away.
"Hate speech is correctly generally protected by the first amendment" obviously does not mean "all hate speech is protected regardless of other properties it may have". That's the entire point of the word "generally". The point is that Apple and others are using "hate speech" alone as the justification.
> the first amendment doesn't require Apple or Facebook to host anyone so them banning first amendment protected hate speech is not a problem by itself, which is to say the second part of your claim isn't justified.
I have explained at least half a dozen places in this thread why it's a mistake to think there's no moral imperative for private individuals and organizations free speech just because the first amendment applies only to the government. I didn't want to repeat myself, so I explicitly acknowledged in the comment you're replying to that it is an additional moral claim. Your comment just states your disagreement without actually arguing for it, or engaging with any of the arguments I have given elsewhere.