Samsung is the only real competition to Apple right now. As much as Google wishes it can say it controls android it barely has a grip on it. Samsung has carefully de googled most of it's phones and created it's own line of tizen products running a much lighter OS. Nobody can honestly look at samsung in current year and not be impressed by their computing platforms and chip quality.

Hands down if I want an OLED phone the panel isn't coming from LG.