Re:Facebook has asked U.S. banks to share financial informat...
by ethbro on Monday August 06, 2018 @06:21PM
(#17702278)
#3 Drain all value around you. Increase price of same data / data-supported services you've been selling third parties, as they have no alternate seller to choose.
I suspect this is why Facebook is so insistent on the "free" price point. Less from a revenue perspective than to make it impossible to stay in business long enough to compete with them.
I remember a few years ago some hedge fund friends pitching Facebook as a digital age "value investment" because of its competitive moat and compounding returns. Idea being the more users you get the more revenue you get, and these benefits compound.
The issue with that is, as you mention, they already have most of the users they'd plan to get. To continue to grow, they need to better monetize users by 1) more ads per user or 2) higher price per ad
Seems like they tried 1) the last few years and it failed. Now maybe they are trying 2), but the best way to get higher price ads is through better targeting, which will require deeper privacy intrusions