A cop out: why don't we do something to address the education system that allows people to hold so strongly these anti-scientific conclusions? Don't want to stray off topic, but, as a society, we seem to have an increasing inability to distinguish junk science and random opinions passed as fact, from, you know, actual science.

If people understood herd immunity, understood that the underpinnings of the anti-vax movement are based on debunked fraudulent science, etc, this "anti-vax" situation would've never come into being.