Re:YouTube Stars Turning Viewers Into Readers
by freeflight on Saturday August 04, 2018 @07:39AM
(#17686444)
As outrageous as that might sound, at first glance, it's not really that far-fetched.
Pewdiepie is still the biggest channel on YouTube, with nearly 65 million subscribers, and 10+ million daily views, he has quite a global reach [0].
While the NYT is pretty much only a thing in the US, with a circulation of around 4 million [1], which afaik also includes it's 3 million subscribers [2].
Sure, the NYT also gets read outside of the US, but I doubt that happens on the same scale as Pewdiepie is consumed outside the US. Ask young people outside the US which of those two they actually know, and consume, and people are far more likely to answer "Pewdiepie" than "the NYT".
Pewdiepie is still the biggest channel on YouTube, with nearly 65 million subscribers, and 10+ million daily views, he has quite a global reach [0].
While the NYT is pretty much only a thing in the US, with a circulation of around 4 million [1], which afaik also includes it's 3 million subscribers [2].
Sure, the NYT also gets read outside of the US, but I doubt that happens on the same scale as Pewdiepie is consumed outside the US. Ask young people outside the US which of those two they actually know, and consume, and people are far more likely to answer "Pewdiepie" than "the NYT".
[0] https://socialblade.com/youtube/channel/UC-lHJZR3Gqxm24_Vd_A...
[1] https://en.wikipedia.org/wiki/The_New_York_Times
[2] https://www.businessinsider.de/the-new-york-times-soars-past...