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A comment on YouTube Stars Turning Viewers Into Readers. Parent comment

Re:YouTube Stars Turning Viewers Into Readers by keketi on Saturday August 04, 2018 @07:36AM (#17686434)
The NYT seems to have a bigger reach, but Pewdiepie comes pretty close. Nytimes.com gets approximately 350 / 30 = 11.6 million visits per day[1]. Most of Pewdiepie's videos seem to have between 3 and 10 million views[2], with the average being somewhere around 5 million. Assuming that every nytimes.com user visits once per day and everyone within Pewdiepie's reach views each of his videos once, The NYT has approximately twice the reach of Pewdiepie.

[1] https://www.similarweb.com/website/nytimes.com [2] https://www.youtube.com/user/PewDiePie/videos

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Re:YouTube Stars Turning Viewers Into Readers by yayana on Saturday August 04, 2018 @12:54PM (#17687550)
If about half of these visits to NYT are daily users and the rest were once a month then they would have a reach of about 180 million/month. I would say that is a low estimate since I end up on their site once or so a month and most people I talk to (outside the US) make references to their site that imply similar usage internationally.

I'm not sure how frequent this "pewdiepie" releases videos from that youtube link, but if it were once a week then he(?) has a reach of 20 million/month if he has no permanent fans. That seems like a high estimate given that some percentage of the 60 million channel subscribers must look at most videos.

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Re:YouTube Stars Turning Viewers Into Readers by RobLach on Tuesday August 07, 2018 @02:43AM (#17704321)
Think past quantitative reach and imagine qualitative. The New York Times reaches heads of state, business leaders, intellectual elites, etc. pewdiepie reaches an audience primarily looking to fill moments of leisure.
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