But the vast majority of internet users do use Google search and other Google products like Gmail. That's how Chrome became popular — because Google will spam you with ads for Chrome at every available opportunity.

And how did Google get popular despite Microsoft owning the OS? And for that matter, IE? My point is, people tend to use software they like. The reason Linux Desktop, despite decades of evangelism, hasn't taken off is that people don't like it. It's that simple, but the evangelists keep deluding themselves because making it better will require them to do hard things, like work together.