EDIT: I guess i'll respond to your edit with another edit. I understand your point, that you can say the same things using a traditional contract, but they don't have the same force. For example, the smart contract can automate and execute the disbursal of funds based on the attestation of some pre-defined oracle. While it's true that this oracle is not decentralized, it is now isolated and scoped. It's role is proscribed to solely this - attestation, and everything else is actuated around that oracle, in a secure and trustless way. I believe that the ability to circumscribe and scope responsibilities in a computational way has valuable benefits, insofar as it commoditizes and modularizes the processes involved. I think of it like a shipping container. Shipping containers commoditize and modularize shipping. Smart contracts commoditize and modularize adjudication.
However, since Augur is built on the Ethereum network, they didn't need to ask anyone's permission, and they don't ever need to have custody of anyone's funds. This is an example of 'permissionless innovation', to use the buzzword of the day. Permissionless innovation is understood to be one of the most important drivers of economic dynamism, and right now any sort of application that touches the financial sector is heavily burdened by the fact that our financial system is predicated on trust. Smart contracts solve that problem. This is a very subtle point, but it is extremely significant, in my opinion.
Both of which, like every other extant thing, are subject to review by the courts if their actions make people sufficiently unhappy.
And, though now it's confusing, opaque, and unreliable, this system will be cheaper and more transparent because...