When Apple started flying engineers in business class to China, suddenly they got dramatically more likely to go to work out production issues rather than trying to convince management that the issues would work themselves out. A few million dollars in employee travel was immaterial to the increase in production reliability.
There were a few reasons - there are health issues associated with flying packed into a coach seat. Employees who have to fly a lot for work, if it was requested they fly in coach, might decide to leave their jobs pretty quickly if they couldn't fly business. And, somewhat related, it's considered a "soft benefit" (and 100% non-taxable benefit by employees in the USA) being able to fly business, stay in five star hotels, and have a reasonable ($100 or so) per-diem when engaging in business travel.