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Re:Tesla is building its own AI chips for self-driving cars by new299 on Thursday August 02, 2018 @10:43AM (#17671783)
Because it's expensive.

If you have your own ASIC it's a differentiator that's hard for other players to compete with. They'll take this to potential investors (or stockholders the "market") and say this is a big expensive thing we have that nobody else has. It's expensive and time-consuming for them to replicate and we also own a lot of IP that they would need.

You and I might know it's bullshit. That's not true of the investment market in general.

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