Exactly - Microsoft (Bing, Office 365, Hotmail, OneDrive etc) has been operating in China forever, and Bing cooperates with state censorship just as you'd expect. But the minute Google does the same thing, everyone loses their minds.

Is this because of expectations (i.e. no one expected MS to hold the moral high ground, but Google was famous for its "Do no evil" mantra)? In which case, well, maybe Google's branding backfired in this case :-/