I as a private individual take responsibility for what companies I do business with, and what those companies do. A company claiming an imperative to stockholders does not excuse me, by my own personal moral standard, from investing in such a company.

Also, I'm sure a number of google employees, and the population in general feel this way. When their engineers have to answer for building the mental handcuffs for China, it may not quite be the bragging right it once was.