Apple’s ecosystem just works. I’ve used this example before, but when I needed to buy my great grandma who lives in a poor country who never learned English or went to school, a device to video chat with all her (grand)children, it was a no brained to get an iPad mini.

It works every time she uses Facetime and there is no problem other than turning it off and on. Similarly, all the grandparents, uncles, aunts, they don’t want to spend time learning how to sign into various google accounts and services. They want to press a button and see their loved ones. So everyone has an iOS device. Because google couldn’t get it together and offer something that worked, and didn’t change names every two weeks.

Similarly, WhatsApp took instant messaging. It just worked, sharing contacts, pictures, video is dead simple.

Not to mention iOS devices last the longest by far and get security updates quickly and for a longer period of time. And the resell prices prove it. And you can quickly go to an a Apple store and get it fixed or replaced. Who cares if it’s specs are not the best, it just works for 90% of people.