If you think about the list of "irrelevant non-needs" from e.g. 15th-century Europe (your choice of country), or from any sufficiently different contemporary culture (consider China or Saudi Arabia), maybe your idea of "objective" needs will... expand a little bit.

If for some reason you prefer today's Western culture to that of 15th century, be certain that it changed mainly because of some people pursuing their irrelevant non-needs, as seen by then-contemporary "normal people".