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A comment on Evolving the Firefox Brand. Parent comment

Re:Evolving the Firefox Brand by dosy on Tuesday July 31, 2018 @07:42AM (#17652358)
This often works out poorly. Tide lost market share / suffered pushback when it changed it's branding / colors even a little bit.

https://hbr.org/2017/01/customer-loyalty-is-overrated

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