Having big goals and stating them proud

Re:Having big goals and stating them proud by mjfern on Wednesday October 06, 2010 @11:46AM (#1764412)

Collins and Porras suggest companies should establish Big Hairy Audacious Goals: A BHAG is "...an audacious 10-to-30-year goal to progress towards an envisioned future...A true BHAG is clear and compelling, serves as a unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines. A BHAG engages people—it reaches out and grabs them. It is tangible, energizing, highly focused."

A few examples of compelling BHAGs that guided and motivated people:

- John F. Kennedy's BHAG of landing a man on the moon by the end of the 1960s

- Microsoft's BHAG of placing a PC on every desk in every home

- Google's BHAG of organizing the world’s information and making it universally accessible and useful

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Re:Having big goals and stating them proud by cglee on Wednesday October 06, 2010 @12:38PM (#1764653)

I think you left out the most important thing - a BHAG focuses money. It's a giant bet. SCO's BHAG is the lawsuit, Netscape's BHAG was the browser, Pets.com's BHAG was serving every pet - all bets that didn't pay off.

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Re:Having big goals and stating them proud by mjfern on Wednesday October 06, 2010 @01:23PM (#1764865)

Establishing a BHAG per se does not mean you've selected a good goal or that you will achieve the goal.

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