"Don't categorize yourself." Good point. I should let others do that, if they so desire.

I am passionate about it and when the need arises I am able to get this across. I'll take your advice (and noahc's) and pitch what I can do, if only to get some feedback to iteratively improve myself and my skills for the future. Being a corporate generalist is an asset in some respects as there are things that I'm good at that are in demand. I need to work on identifying this and selling it, I guess.

'Bootstrapping Your Business', ordered.